Search Intelligence.
The queries that move your market.

Keywords are not a list — they are a map of your customers’ intent. We draw it.

Request a keyword audit
🔍
seo agency zurich pricing
seo cost switzerland
b2b link building
content audit template
losing rankings
local pack hacks
15k+
keywords clustered per project
70%
of searches are long-tail
2.5x
conversion lift with intent match
40%
less content with right clustering
6 mo
full research refresh cycle

What a rich-snippet position is really worth

Rich results yield 58% higher CTR than classic blue links.

jettseo.pro › services › keyword-research
Keyword Research 2026: the CMO playbook
Learn how to combine search intent, volume and business relevance in a single framework. Includes 3 templates and 12 DACH case studies...
★★★★★ 4.9 (327)
· 18 min read
· updated 2h ago

Head → Body → Long-Tail

Three rings, one pipeline.

Long-tail — 70% of volume
“best seo freelancer for b2b saas”
“seo agency zurich pricing 2026”
“how long does link building take”
“content brief template download”
Body — commercial
“monthly seo cost”
“link building services”
“technical seo audit”
HEAD
“seo”
90k /mo

Four intents. Four content formats.

Get them wrong and no ranking will stick.

📖
Informational

Knowledge need

Guides, explainers, definitions

“what is seo”
🧭
Navigational

Brand lookup

Homepage, brand pages

“jettseo contact”
🔍
Commercial

Comparison stage

Listicles, comparisons, reviews

“semrush vs ahrefs”
🛒
Transactional

Ready to buy

Product pages, pricing pages

“book seo agency”

Volume meets relevance

seo agency switzerland 8,100 /mo · relevance 95/100
keyword research tool 2,400 /mo · relevance 72/100
improve google ranking 5,400 /mo · relevance 80/100
seo consulting cost 720 /mo · relevance 88/100
buy backlinks 480 /mo · relevance 45/100

Case studies: research translated into revenue

SaaS

Projectify AG

1,200 clustered keywords produced 42 content briefs — pipeline for 18 months.

42 content briefs
+186% demo requests
eCommerce

BikeHaus

Product categories restructured by intent. Organic revenue doubled.

2x organic revenue
+74% category traffic
Healthcare

HerzmedZ

Patient intent mapping for 8 clinics. Conversion rate up 68%.

+68% conversion
8 clinics covered

Client voices

★★★★★

"The keyword map JettSEO delivered replaced three internal strategy docs. We still use it 14 months later."

T
Thomas W.
Head of Growth, Projectify
★★★★★

"We stopped writing articles that nobody read. The intent-matched briefs converted at three times our old baseline."

R
Rahel O.
Content Lead, BikeHaus
★★★★★

"JettSEO found 38 commercial keywords our competitors had missed. We dominate them today."

K
Dr. Karin B.
CMO, HerzmedZ

Keyword research FAQ

How many keywords should my site target?+
Quality beats volume. A mid-size service business wins with 40-80 clustered primary keywords over 500 random phrases.
What is search intent and why does it matter?+
Search intent describes what a user actually wants. Mismatching intent and content format kills rankings.
Long-tail or short-tail — which pays off more?+
Long-tail keywords represent 70% of all searches and convert 2.5x better.
How often should keywords be refreshed?+
A full re-evaluation every 6 months with monthly performance reviews.
Which tools do you use?+
Ahrefs, Semrush, Sistrix, Google Search Console and SparkToro.

Related services

📝

Content Strategy

Turn keyword clusters into a 12-month editorial plan.

Learn more
📄

On-Page SEO

Map each target keyword to the right page element.

Learn more
📊

SEO Consulting

Prioritise keywords against revenue targets.

Learn more

Show us your domain — we show you your opportunity.

Free keyword sprint with 50 prioritised opportunity keywords.