SEO Insights
That Actually Rank.

Case studies, tactics and unspun SEO journalism from the JettSEO team. Written by practitioners, not copywriters.

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Every claim backed by numbers or a case.

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Native DE + EN

No Google Translate. No AI bulk output.

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Refreshed monthly

Old posts are actively refreshed, not archived.

All SEO Basics Strategy Technical SEO Content Link Building Local SEO

SEO Basics

JettSEO11.04.20267 min read

Most SEO campaigns that fail don't fail in execution. They fail in the first two decisions: what intent to chase, and wh...

Strategy

JettSEO04.04.20266 min read

Agencies love to quote rates. Almost nobody shows the math. Here are honest price ranges for every SEO service in 2026, ...

Link Building

JettSEO28.03.20268 min read

Paid links are a short-term loan with a long-term interest rate called 'manual action.' These seven tactics earn links t...

Technical SEO

JettSEO21.03.202610 min read

A real technical audit is not a Screaming Frog export with a cover page. Here are the 120 checks we run on every site, g...

Local SEO

JettSEO14.03.20267 min read

The Google Local Pack shows three businesses. For a Swiss SME, being one of those three is the difference between visibl...

Content

JettSEO06.03.20268 min read

Most content strategies are keyword lists pretending to be strategies. Topical authority is different: structural covera...

SEO InsightsThat Actually Rank.